The real estate market is hot right now, with a large quantity of houses for sale in Canada. Women in the field are taking the lead in terms of workforce participation, brokerage agencies, and relationship-building in the space. While male real estate agents can deliver excellent results, the fairer sex has been known to be much more intuitive and have a better eye for details. Therefore, partnering with a female professional in the industry can help you land exactly what you’re looking for.
Businesswomen in The Housing Market
Over 60% of real estate agents are female, as reported by the Canadian Real Estate Association. Housing is one of the most competitive markets in the world. While it may come as a surprise, many businesswomen in the real estate industry own their own firms, run independent brokerage teams, and bring in millions of dollars.
To understand what values a female real estate agent can bring to your professional relationship and why they are dominating the real estate market, it is scientifically proven that women excel at forming highly intimate relationships. They are much more compassionate and by extension, considerate. All of which are great characteristics to have in an agent because you want them to know you so well that they can give you what you didn’t even know you wanted.
Female real estate professionals and business owners are better attuned to your needs. Looking for a family home? Women will consider everything from playroom to kitchen. How about a bachelor pad? You might think that men would be better suited to find you what essentially is a man cave, but through dedicated research, your female professional will be able to offer you something that would rock your world.
Women Entrepreneurs are a rising force in the business industry
Due to the current economic status, many are bracing for a looming recession, that will transition into a depression. The greatest impact will be on women in the workforce.
Women are more likely to face constraints when it comes to financial independence, due to gender discrimination. Limitations when it comes to accessing credit and opening formal bank accounts in their own names, pose challenges when it comes to building their reputations and establishing collateral.
However, the 21st century has proven that women are more than capable of earning their keep, with independent businesswomen rising to the top of the pack, empowering other female entrepreneurs through their successes which are showcased primarily through social media.
Social media is a driving force in building up the female entrepreneur circle as it is both encouraging and inspiring to see that it is possible for women to be driven instead of the caretaker of a family. In fact, it’s become very much celebrated for women to be the sole breadwinners and men are being applauded for being able to take a step back and enjoy being a father or a husband without falling to the pressure of what constitutes as a “manly” man.
True enough, the gender roles of the digital age is becoming more balanced as Millennials and Gen Zs who are consistently challenging traditional gender stereotypes. Today, women’s ability to own property has increased their ability to own businesses, embrace independence, and progress on their own professional journeys. Recent statistics reported that women made up of 61% of first-time and repeat homebuyers in Canada.
Canadian Women in the Real Estate Market
High loans and difficulty finding employment may result in more challenges when it comes to opening and operating their own businesses. Gender-based job restrictions can also impact a woman’s ability to be entrepreneurial, including in the real estate space. A lack of proper and equitable workplace protections, combined with constricting leave benefits, can make it challenging to find a job that will work with balancing other aspects of life.
However, looking at the Canadian real estate market, you wouldn’t have guessed that there is a problem hounding females looking to expand in the business world. High powered individuals such as the founder of Stomp Realty Inc. and Condo Chicks Inc, Erica Smith got into the market 17 years ago as “sort of a hobby” but it has gone on to spawn one of the largest real estate agency in Toronto.
“Men can be intimidated to work with empowered women,” says a representative from the brokerage, “But we don’t let that stop us. We are ready to rise and increase options and offerings on the market. We’re not looking to squash the competition, but to grow collaboratively.”
Regardless of gender, it is certain that the real estate market is booming right now, and the social media generation are much more excited about décor and making their homes an extension of their individuality, spawning forth articles on how to make their home more patriotic or showcase stronger roots to their Canadian culture to finding the best flooring for their home. Living in a hyper-connected world offers people the ability to learn virtually anything, even what it takes to become a real estate broker, even if you are a mother, or a female.
Real estate calls to a lot of women because as traditional homemakers, there’s something about creating a safe space that calls to many female individuals or those that identify as women. While men are generally comfortable with a clean and tidy or “cool” space, women want that personal touch in whatever property they own and that’s why you’ll find that women in real estate is dominating the market.
