The Campaign for a Toxin Free Generation

| June 5, 2013 | 7 Comments

I ran across this video by Seventh Generation promoting natural products and getting closer to a “toxin-free generation.” In the video, Canada’s own Shane Koyczan recites a poem that is both beautiful and inspiring. If you haven’t seen his recent video, “To This Day,” you should check it out on YouTube. His voice and writing style are truly motivational and heartwarming.

Here are some of the last lines to Shane’s poem:

“Play as if it’s ok because it is,

Live as if life gets dirty because it does,

Laugh because there are reasons to smile,

Because we are what put the worth into while.”

As for Seventh Generation, I’m pretty familiar with its products, but I really appreciate the cause they are striving for. The company is based in Burlington, Vermont and remains an independent, privately-held entity that centers its practice around personal care products that help both human health and the environment. The company’s website clearly states its mission to improve how we treat the planet through their products and business practices:

“As a pioneer in corporate responsibility, we want our products to make a difference—from their development through to their production, purchase, use, and disposal.  We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.”

You can save up to $3 on Seventh Generation products by clicking here.

Either way, I love the message to work together to make this world a better place. I hope you love the video and message as much as I did. Tell me what you thought in the comments below!

This is a sponsored post, but all opinions are 100% my own.

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Category: Living

About the Author ()

Lyne is a Certified Infant Massage Instructor (CIMI), Certified Professional Wedding Consultant, and an Event Planner. It has always been her dream to create a website dedicated just for Moms since her children were young. Thus, after 10 years, she finally accomplished it, and the Ottawa Mommy Club was born in May 2011. She loves all things Disney and is an avid chocoholic. She was also the Queen B of the BConnected Conference, Canada's Digital Influencer and social media Conference in Ottawa and Toronto. She coordinated the Annual Infant Information Day/Early Years Expo for the City of Ottawa for 8 years. She was also the co-chair of the Navan for Kraft Hockeyville 2009-2011 committee that organized five community events within 6 months, and helped Navan reach the top 10 finalists in Canada. In April 2011, she received the City of Ottawa Mayor's City Builder Award.

Comments (7)

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  1. Margarita Ibbott ~ @DownshiftingPRO says:

    That video is awesome. Is he the one that did the video during the Olympics?

    Have to say love that 7th Generation has chosen a young Canadian talent like Shayne.

    Thanks for sharing!

  2. Lyne Proulx says:

    Yes, he told a poem about Canada/being Canadian at the 2012 Olympics in Vancouver:)

  3. Jennifer Van Huss says:

    that is a very inspiring poem. I hope it inspires more people to look for toxic free product and make the switch.

  4. ashley p says:

    that is a great video; I love the lines you have quoted from the poem – it is so true; and I have to remind myself of that when the kids are tracking mud/dirt all over the house…they are only dirty because they are having fun, learning and growing at their own paces

  5. ourfamilyworld says:

    It is very inspiring!Love when companies reduce their carbon footprint !

  6. Ashley S says:

    We’re big Seventh Generation fans around here too! I swear by their dishwasher detergent in particular. Thanks for sharing the coupon, I love saving money on my fav items!

  7. Elizabeth L says:

    I hadn’t actually heard of Seventh Generation but I’ll be on the lookout now. With a 1 year old constantly putting stuff in her month its important to me to find products like that for use in our house.

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