SALES! How To Make The Most of Them

SALE! It’s that time of year again when you can’t turn around without seeing a sale sign in every window.

Fashion retailers are always a step (season) ahead of the consumer. Lucky for us, that means we can reap the benefits of discounted prices as stores make way for new inventory.  

Whether you are a fashion lover or not, sales can bring out the  worst in us. It’s so easy to get sucked into the impulse buy, purchasing things in the heat of the moment because it was on sale. It’s as if the mezmorizing red price tags are talking to us: “psst….over here….the orange tie-died skinny jeans. I’m the pair you never-knew you always wanted and now you can’t live a second without.  I’m 40% off the 50% off of the 25% off rack! What a steal!”

Window of the Vincent- a Women’s Boutique on Preston by Mary Ciancibello

As a wardrobe consultant, I am constantly on the hunt for pieces at a great price for my clients.  I know how important it is to make the best use of a great sale without succumbing to the impulse. In order to help you do the same, I have listed a couple tips in the S.A.L.E.S. acronym. 

S: Seize the moment.  Now is the time to buy that trend/piece you have your eye on.  Since Fads and trends come and go so quickly, and you may not want to throw a ton of money at them (unless of course your budget allows you to), so a good time to try them is when they are at a discounted price. Hot this season: jumpsuits, platform heals, and fringed anything!

A: Accessories, accessories, accessories.  They are always the easiest (and least expensive) way to add a pop of color to an outfit, and/or to update your wardrobe. Keep an eye out for fedoras, dainty gold pieces, rings to stack, and statement necklaces.

L: Look in your closet first!!! Sounds basic, but this is often a step that is missed.  It is so important to take inventory of what you have before you hit the stores.  That way, you won’t come home with duplicates, or something that doesn’t go with anything in your wardrobe.

E: Essentials. You can never go wrong shopping for wardrobe basics, especially when they are on sale. Essentials include pieces like a well fitting pair of jeans, classic nude pumps, a great white blouse. Apply the 70/30 rule.  70% of your budget should go on quality wardrobe basics.

S: Statement.  Statement pieces are the ones that will make an outfit unforgettable. Think about your personality when shopping for the perfect statement piece. Are you sassy and colourful, or are you more classic and conservative? A great statement piece could be a bold jacket, a unique purse, a chunky necklace…

Keep this acronym in mind when step into the next store with a sale sign in the window. Have fun buying amazing pieces you won’t regret, and BEWARE of the orange tie dyed skinny jean calling your name.

Lyne is a Certified Infant Massage Instructor (CIMI), Certified Professional Wedding Consultant, and an Event Planner. It has always been her dream to create a website dedicated just for Moms since her children were young. Thus, after 10 years, she finally accomplished it, and the Ottawa Mommy Club was born in May 2011. She loves all things Disney and is an avid chocoholic. She was also the Queen B of the BConnected Conference, Canada's Digital Influencer and social media Conference in Ottawa and Toronto.She coordinated the Annual Infant Information Day/Early Years Expo for the City of Ottawa for 8 years. She was also the co-chair of the Navan for Kraft Hockeyville 2009-2011 committee that organized five community events within 6 months, and helped Navan reach the top 10 finalists in Canada. In April 2011, she received the City of Ottawa Mayor's City Builder Award.

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  1. Good tips, I really don’t like shopping for myself but will brave the sales for gifts for others. My nephew has just become a daddy so I need to find something suitable for his daughter. 🙂

  2. Great tips! I always take advantage of sales this time of year to outfit my grandkids for next summer! Sometimes I purchase for myself, but not that often!

  3. You’ve got great tips but my favorite is to check the closet because I’m always buying stuff without knowing if I’ve got stuff to go with it.


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