Email changes RE:Anti-Spam Laws July 1 2014

| June 23, 2014 | 11 Comments


Email changes RE:Anti-Spam Laws July 1 2014

1. Existing  Contacts, distribution list or newsletter*:

In next email distribution – Before end of June

  •   Add a consent to email option
  •   Add an unsubscribe option notice (can be small print at bottom)

This will cover your existing list*

2. Opt in (Consent) is Required

  • As of July 1 2014 ANY UNSOLICITED EMAIL is defined as spam
  • Spam includes any commercial email as in sent from a commercial source
    (so anyone in business)sent without the EXPRESS consent of the recipient

3. Newsletter Must Have Unsubscribe Function

  • It can be small print at the bottom
  • It can be as simple as a line that says  To consent to receive email from {your Company} reply with “Consent” in  Subject and to unsubscribe send a   reply with “Unsubscribe” in Subject
  • Unsubscribe (see below number 4) must be processed within ten business days.

4. You can Reply

  • If someone sends you an email, it’s okay to reply to them in a timely manner5.

5.  Referrals

  • If you get a referral, you are required to specify the FULL NAME or common use name of the party who made the referral in your email

Unsubscribe info from Govt website:

The unsubscribe mechanism must

  • Be respected within 10 business days of it being sent by the recipient
  • Be at no cost to the recipient
  • Remain functional for 60 days after the message is sent
  • Enable the recipient to indicate the wish to no longer receive any CEMs,or any specific class of CEMs, from the sender
  • Be sent by using the same electronic means by which the CEM was sent, or if not practicable, another electronic method, and
  • Specify an electronic address or link to a webpage that can be accessed through a web browser to which the unsubscribe indication may be sent

Summary RE: Email changes Anti-Spam Laws July 1 2014

  1. To make your existing contacts and lists legal add a ‘Consent’ option and an opt in note at bottom of every email. BEFORE July 1 2014
  2. Newsletters require an opt in (consent)
  3. Newsletters require an unsubscribe
  4. You can reply to emails received
  5. Referrals must include referring party’s Full name 

Check out the General information on CASL Canada Anti-Spam Laws effective July 1 2014

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Category: Business, Living, Tips

About the Author ()

I’m a wife, a mom to 2 inspiring adult children, Glamma to 4 amazing Glam-kids (20yrs, 7yrs, 5yrs and 1yr) and 1 Furkid. I’m a ‘Kinda Bionic PollyAnna’ who chooses Joy every day. Airport security takes on a whole new meaning when big chunks of metal are part of your body. I've lost track of the number of surgeries I've had. I made an important choice: I could be a victim of pain and adversity or I could overcome it. I choose joy. I play the Glad Game every day. In business, I am an Int’l Speaker both technical and inspirational, Trainer, Social Media Marketing Consultant, Certified Relationship Marketing Professional, a G+ Evangelist & Early Adopter and the host of Business Banter Plus TV. I blog, speak, teach, and lead with integrity, heart and soul. I aspire to learn something new every day. Find me @ the corner of Search and Social!

Comments (11)

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  1. Even if the anti-spam law would be in effect by July 1, 2014, it cannot prohibit unsolicited e-mails. It would violate s. 2(b) of the Charter, the freedom of communication, and s. 1 could not save it. Thus, if a person would notify hundreds of Canadians of the illegal policies of a ministry by e-mail messages, no unbiased Court could condemn the whistleblower.

  2. Brenda A says:

    Glad progress on spam is being developed. I am not sure this is going to be fool-proof, but I am optimistic.

    • Brenda
      I don’t think anything will be fool-proof Brenda, yet this should put a dent in the email garbage we receive daily.
      There is a flurry of excess at the moment with many trying to get compliant with a consent specific email before the deadline ( SO they will have consent on file) Many are worried this proactive stand will decrease their current lists. I believe it will impact a business in the short term, however, the clients/customers/opt-ins you keep will be a better representation of those who value your email submissions.

  3. KD says:

    I’m glad this legislation is in place! Hopefully it will help with the amount of spam we all receive.

  4. Dear Elaine, Brenda A, and KD: Thank you for your patience with me. I do not know how Twitter works. If I send the same tweet to dozens of persons is that a spam? But if I post it just once without adressee maybe no one would read it. A country’s future is at stake. Say, any Canadian finds a major problem and wants to inform 300 M.P.s about it. Would he or she end up in jail for that concern? Also, we pay for TV channels that ten times in an hour may show the same ad (perhaps trying to sell us something unhealthy). Or, we pay for a newspaper but 90% of its content is an unwanted matter (a spam) for us. This is the real world. I am afraid that the law is aimed at persons and social media that try to reveal the government’s errors and want a better Canada.

  5. Victoria Ess says:

    Thanks for the clear breakdown! I have been receiving many emails from companies requesting my express consent and I have never heard of 75% of them.

    • You’re so welcome Victoria. I too have been getting all kinds of emails.. The legislation coming into play has inadvertently caused more email in our inbox at the moment! LOL
      I am suggesting people keep a folder for all the No I do not give consents so you have the info should someone not be compliant witht he new law.

  6. Amy Lovell says:

    I havent noticed a huge decline in the amount of emails im getting now. I only continued to recieve a very small few, but still get tons of emails……

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