American Girl Dolls Up Canada’s Capital!

| October 13, 2014 | 21 Comments

It is official doll lovers! An American Girl specialty boutique is having its grand opening at Chapters Ottawa on Rideau Street on Saturday October 11, 2014 (Today). This will be the third retail location to be opened in Canada after launching in Toronto and Vancouver, and this iconic brand will be exclusively available at Indigo and Chapters.

Entrance Collage

At the American Girl Specialty Boutique, there are an assortment of dolls from the Girl of the Year®, My Americal Girl®, BeForever®, and Bitty Baby® collections. There is also a selection of the iconic brand’s popular doll accessories, Dress Like Your Doll girl-sized clothing, as well as many of the best-selling American Girl books.

AM Extras Collage

My kids were captivated by the American Girl Specialty Boutique from the moment we walked in. It is so bright and coulourful, and of course, dolls everywhere! My younger children were first gravitated towards the Bitty Baby® section where a display of these darling dolls was displayed for children to play with. Actually, there are displays of dolls set up all over the specialty boutique so children can find out which doll and sets they enjoy playing with.

Bitty Baby Collage

Isabelle, the current Girl of the Year® is predominately featured in the boutique in her various outfits and sets for children to pose and have fun with. Children will have a ball deciding which of Isabelle’s looks and sets they would want to bring home with them.


I fell in love the Julie displays set up at the specialty boutique! I love the era of the seventies, and Julie really brings doll lovers back to this fun and colourful era. I want to have her Egg Chair set (where the chair also acts as a speaker for a device that plays music) and her Bed and Bedding set for my home. I also love all of her outfits! The roller skating outfit made me secretly want to strap on a pair of skates and roll around the boutique with her!

Julie Collage

We all love how there is just about every doll for every type of girl with American Girl. My eldest, who was not into dolls when she was younger, was impressed with the sporty dolls, especially the basketball outfits and set. She loves how realistic the wheelchair and the crutches one of the dolls had, and she wished they had a jersey and shorts in her size, too. My younger kids loved the equestrian set, and wanted to add to the ranch we already had at home.

Sporty Collage

Another American Girl feature I like is the array of career outfits and sets that are available for children to dress their dolls in. There are doctors, scientists, hair stylists and more! Some of these sets are also displayed for kids to try out and play with.

Career Collage

Speaking about hair design, for children that want to learn how to style their American Girl doll’s hair, the Doll Hair Salon is a station set up at the specialty boutique where they can bring their dolls to treat them to a new hairdo or ear piercing. I thought this was an extremely clever idea! If I were younger with an American Girl doll, I would have brought my doll here whenever I could to have my doll all gussied up and learn how to do this at home for myself, too.


Indigo is offering a contest that is exclusively for Indigo plum® and irewards® members. These individuals are able to enter for a chance to attend an American Girl private shopping event for themselves and a guest! Please visit to learn more about this contest, along with its rules and regulations.

I hope that you are able to visit the American Girl Specialty Boutique and Chapters at their Rideau Street location for this grand opening event! It was great to see that this company has found its way to the nation’s capital so doll lovers do not have to go too far to immerse themselves in the American Girl world. My children and I will be back to have fun and see what else they have in store for us in the future. There will be other child-friendly event s and programs scheduled throughout the year, so I will be following #indigoAmericanGirl on Twitter and checking out to find out when these events will be taking place.

Happy shopping!

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Category: Family, Kids, Ottawa Events, Products, Reviews

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Comments (21)

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  1. Maria Medeiros says:

    Really wonderful! Perfect for the holidays!

    • Lian says:

      Hi, Maria! The opening of the American Girl Specialty Boutique is at a perfect time of the year to get gift ideas for kids for the Holidays!

  2. Stephanie LaPlante says:

    These dolls are beautiful! I love the wheelchair one.

    • Lian says:

      Hi, Stephanie! The doll in the wheelchair (I think is is Isabelle, the Doll of the Year) was one of my favourites, too! I love how American Girl thought to reach out beyond just able-bodied people to see that not everyone can use their legs. My eldest and I wanted to take this doll and the wheelchair and crutch set home with us.

  3. Louise says:

    Ah – I’m not sure yet what I think about American Girl Dolls – but I will definitely be going to check this out to see (and had most certainly heard about their impending arrival). Mostly, I wonder if my girls might be a bit too young and just destroy a nice doll.

    That said, thanks so much for the review – helpful and a nice way to “visit” before we visit.

    • Lian says:

      Hi, Louise! Your girls, like my kids, will love visiting the American Girl Specialty Boutique! It would be a good way to see if they are able to handle playing with one of these dolls, and that is another reason why I like the displays set up so kids can interact with the dolls to see if they would want to have one. The staff that run the Boutique are also very helpful, and are very knowledgeable about the brand as well, so they can answer any questions yo0u might have.

  4. Jenn Erin says:

    I cannot wait to take my niece there though ours (Vancouver) hasn’t opened yet. BUt I LOVE that it’s opening in Chapters – one of our favourite stores!

    • Lian says:

      Hi, Jenn! I apologize, I thought there was a Specialty Boutique at the Chapters at 788 Robson Street in Vancouver. I stand corrected! 🙂 Thank you for clearing this up for me. I LOVE Chapters! It’s one of my favourite stores, too. I hope that when American Girl does open up in Vancouver, that you and your children have an amazing time at Chapters and at the Specialty Boutique!

  5. Victoria Ess says:

    These dolls are so popular! I remember the big hoopla when they opened up in Toronto!

    • Lian says:

      Hi Victoria! I knew the American Girl dolls would be a big hit with my younger daughter since she is a very girly girl. It will be a big success here in Ottawa as well, since I know quite a few parents that make the trip across the border to get these dolls for their kids. Now, most of them can save a few dollars and shop right here!

  6. cbrazil says:

    This is great! I loved dolls growing up and my daughter is just starting to want to brush her dolls hair and dress them up – I see a trip to the Rideau St. Chapters in our future! 🙂

    • Lian says:

      Hi cbrazil! You and your daughters will love the Specialty Boutique, especially the beauty station where you can learn how to style your doll’s hair and get their ears pierced! I thought this was so clever of the American Girl brand to add this to their boutiques! My younger daughter and my son had a great time helping the representatives at the Specialty Boutique style and “blow dry” the doll’s hair!

  7. kathy downey says:

    These dolls are just adorable

    • Lian says:

      Hi Kathy! Yes, these dolls are adorable! It took a lot for me to take my kids out of the store! I also love how there are a variety of American Girl dolls and styles you can buy for your child.

  8. Robin says:

    While I am not crazy about American Girl prices (or the dolls themselves. Their teeth bother me!), i do love the Newberry 18-inch dolls my girls received as gifts last year. Beautiful! But so hard to find clothes and accessories and considering how my girls pore over the American Girl catalogue making their Christmas gifts, I think I might have to check out the new boutique! Thanks for the info!

    • Lian says:

      Hi Robin! Yes, please do check out the new location at Chapters on Rideau Street! Even though you may not be a doll fan, I think you may like the attention to detail they have put into the Boutique and to the kids that will bring their dolls in for a visit.

  9. Elizabeth Matthiesen says:

    I don’t know why but I’m not a fan of these dolls either – I know that they’re pricey but so is a lot of other stuff that I do like. I didn’t know that they have boutiques for the dolls, that’s a new to me.

  10. kathy downey says:

    Pretty but Pricey

  11. Lian says:

    Hi Kathy! Yes, these dolls can be pricey, but they are pretty, too! Since writing this post, whenever I take my kids to this Chapters location, we have to make a stop at this boutique to visit with all of the dolls and play with the displays.

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