On July 1st 2014 Canada’s new Anti-Spam Laws take effect. These laws were drafted in December 2010.
The law intends to keep unsolicited, unwanted commercial electronic messages (CEM) out of Canadians’ in-boxes, while still permitting businesses,
and consumers, to maintain mutually beneficial relationships
Canada is quite tardy to the party, coming in at the tail end of most countries; yet the final product. In fact this is one of the most stringent set of Anti-Spam legislation in the world.
What does this mean for you? As an entrepreneur or small business it is essential to be aware of all the laws that can impact your business.
Any email sent from your business is subject to these laws. There are many sections to these laws however, the most important in this case is the email section.
As of July 1 2014 Sending any unsolicited email* from a commercial source like your business email address will be illegal, even if it’s NOT about doing business
The fines for breaking this law are steep… as I already mentioned it is one of the most stringent laws of its kind in the world with fines of up to $10 million
Businesses that don’t comply risk serious penalties, including criminal and civil charges, or personal liability for company officers and directors.
There are a plethora of exemptions and other deep reading on the site the Canadian Government created. Check out the Canada Anti-Spam Laws information.
Check out the next post that will explain the email requirements in a bit more detail.
Photo Credit: Elaine Lindsay